My photographic journey and why Fujifilm?

My photographic journey, up until 2019.

Me playing with my father’s Ricoh camera.


A few years back I bought a flatbed scanner which could scan strips of negative and positive film and borrowed all my parents’ photo albums, all the negatives I could find and several boxes of slides with great plans to digitize all of my family’s photographic history. I spent several weeks scanning, cropping and adjusting the content. To my surprise, I was photographed playing with cameras as a kid which is great for stories like this. The project is still not finished though, but it’s interesting to see how my childhood documented by these photos might have an impact on my decisions and preferences related to photography today.

I guess I’ve always been attracted to photography and movies. My father had several cameras and in addition to the Ricoh pictured above, he also had a Pentax with a few lenses.

A bit front heavy that Pentax with a huge zoom lens.
Perhaps too heavy …

The fact that my father had that Pentax would probably influence my purchase decision later in life as my first analog film camera was a Pentax Z20.

Me and my friend Eskil Hinrichsen both bought this camera when I was about 17-18 years old. Eskil even developed his own films in his basement, in a tiny room not sized for one person, even less so for two. At that point, I was not that serious about photography, but we took a lot of photos and this period would also influence my photography preferences as I got older. Several of the photos we took were inspired by movies, mostly dark and moody films like Seven and the notorious Man Bites Dog, and to this day I look for that analog film quality over digital sharpness in my photos. All the photos below were shot and developed by Eskil.

After a rather intense period of photographic activities, it suddenly stopped and I didn’t pick up a camera for several years. In 1996 I was given a Canon AV-1 camera found at the garbage dump. I loaded it with a roll of black & white film, used it during the summer, developed the film but forgot the whole thing. For years.

I didn’t take any photos until my girlfriend (now wife) got pregnant and I decided to document the process. The digital cameras were in their infancy and by today’s standard, they weren’t particularly good. My first digital camera was a HP PhotoSmart 850. With a whopping 4.1 megapixels and still impressive 56x zoom it produced mediocre pictures. At best.

I used that camera for about a year and got inspired again and spent a small fortune on Nikon D70. Armed with a proper DSLR I finally fell really in love with photography. The following years we took several thousand photos each year and a few years later I even upgraded to Nikon D90 and purchased my first prime, the Nikon AF-S 50mm f/1.8. Primes have a special place in my heart and that will be very obvious later on.

My daughter at the beach in Alcudia, Mallorca, taken with the Nikon D70.

My wife My took this.
My father-in-law
Fly on toast

We used the Nikons until the shutter mechanism broke on both of them. The D90 was sent to repairs and lasted a few years until the autofocus stopped working. Once again my photographic interest died away and this is very visible in my Lightroom catalog which counts just a few thousand photos spanning several years around this period.

A detour into videography

At this point, YouTube became increasingly popular. Vlogging became a thing. Everybody and his uncle were vlogging. I was a huge Casey Neistat fan and bought a Panasonic G7, a Gorilla Pod and spent a lot of time scanning for used photo gear. Soon I had several M43 lenses, a few Røde microphones and I decided to use my interest in homebrewed beer as subject matter for my YouTube channel; SinnaBryggern was born. It was pretty basic stuff, I was terribly uncomfortable in front of the camera and it shows. Still, I was pretty happy to get the experience and soon I bought the Panasonic GH5, an indie filmmaker’s dream.

The specs are still among the best mixed shooter cameras, with better stabilization than most and video features only a few can match. But the low light capabilities and noise when cropping in was a problem for me as a photographer. And the autofocus was crappy for video.

At the same time, my health started becoming a problem. Struggling with fatigue due to medication for arthritis I didn’t have the energy to make movies and my ambitions and dreams of becoming a good videographer faded. In the end, I realized that I didn’t have it in me and sold the bulk of my video gear to VeteranerOverIsen. As I gave the camera to the buyer I felt really sad and that feeling would stick for a long time, much longer than expected. Panasonic GH5 was really my dream camera for several reasons, but I wasn’t able to use it to its full potential. So I sold it. And my drone. And my guitar (another dream crushed). And finally, I sold all my beer brewing stuff.

I still manage to create some cool stuff during this period:

This was shot using mostly my GoPro 4 Black and some parts using the GH5, even a Samsung 9+.
This shows the amazing slow-motion of the GH5.
DThis was made using a cheap Panasonic video/camcorder. It’s way too long and some scenes go on forever, but it inspired me to make more videos and the trip came about in a period when I was really down mentally so it means a lot to me.

During my period as a videographer, it was the beer-related content that got the most attention. Watching it now it’s pretty cringe-inducing, but it was a lot of fun and I always had some ideas for content. So grab a pillow (this is what we Norwegians call “pute-TV”) and enjoy.

Focus on photography

During the process of selling off all my video related gear and inspired by the minimalist movement, I came to the conclusion that I needed to sell all the gear I didn’t use or need and focus on one thing; photography. It was easier to handle with less energy and I could always pick up videography later. I also believed that I would be a better videographer when my technical photography skills improved.

At this point, full-frame was getting big in digital photography and available for normal people (although it wasn’t cheap by any means). I bought a used Sony A7II from my neighbor and three lenses; the Samyang 35mm f/2.8, the Sony 50mm f/1.8, and the Sony 85mm f/1.8. I fell in love with the 35mm, both the perspective and the lens, and was amazed by the quality of the 85mm. The 85mm really convinced me that not all lenses are equal. Some are nearly magical, and the Sony 85mm f/1.8 is one of those.

Milo captured using the Sony 85mm f/1.8
Me shot with the Sony 85mm f/1.8.
Emrik shot with the Sony A7II and an adapted Helios 55mm f/2.

Full-frame fixed the low light problems I had using the smaller M43 sensor and the bokeh was delicious. The options for cropping were also better because of the bigger sensor and more megapixels. But the ergonomics of the Sony was not fitting my hands. And the buttons were terrible. The menu system as well. At the same time, another manufacturer was getting some attention online; Fujifilm released the X-T3 which was supposed to deliver close to Sony focus performance, better ergonomics, better color science and a retro look that intrigued me as well. I bought the X-T30, the smaller, cheaper and somewhat simplified brother to the X-T3 and it completely changed how viewed photography. Suddenly, several things fell into place;

  • I wanted to be more mindful when I took pictures. Mindfulness is everywhere these days but for me, it really resonated with how I wanted to approach photography. I wanted to be present when I took the photos, not just take snapshots left and right and fix everything in Lightroom later.
  • The retro look of the Fuji reminded me of the analog film days which got me started taking photos in the first place. The film simulations of the Fuji also inspired me and I got feedback and inspiration the second I took a photo, just looking at the latest photo in the EVF of the camera.
  • Full-frame was big, the Samyang lenses being one of the few examples of smaller lenses. And as you move into the really good glass it becomes insanely expensive.
  • One of the good things about the M43 platform was the fact that you could pack all your gear in a small backpack, including three or four lenses. This was impossible using full-frame.
  • Fuji’s X series cameras are using a ASPC sensor, smaller than full-frame, but bigger than M43. The lenses are mostly the size of M43, but most often with really quality glass, better build quality and the tactile feel of Fuji, with aperture wheel on the lens, just like in the good old analog days.
  • Fuji has physical manual buttons for the photographic trinity; aperture (on the lens), shutter speed & ISO (on the body), which makes it very tactile and intuitive to use. But you can customize all of this to work just like a normal DSLR using the wheel at your front finger and back wheel with your thumb.

I sold all my Sony gear and everything else I didn’t use or need – and bought a bunch of Fuji lenses (mostly primes):

  • 16mm f/1.4 (24mm equiv)
  • 16mm f/2 (24mm equiv)
  • 23mm f/2 (35mm equiv)
  • 35mm f/2 (approx. 50mm equiv)
  • 50mm f/2 (75mm equiv)
  • 56mm f/1.2 (85mm equiv)
  • 55-200m (approx 80-300mm equiv)
  • 18-55mm (approx 28-80mm equiv)

I’m planning articles on several of those lenses, starting with the 56mm f/1.2, one of the magical Fujinon lenses and the Fuji replacement for the Sony 85mm. Another thing to note is that I might end up selling several of these if I don’t use them. After a couple of months I finally also bought the X-T3.

The Fujifilm flagship X-T3 with video features nearly as good as the Panasonic GH5, with the most critical missing feature being IBIS, but with the Fuji magic feeling and much better focus in video. For photography, this is also a dream with a huge EVF, 11 fps, auto eye-focus and all those delicious buttons.


Another important piece of the Fuji puzzle was the alluring X100-series from Fuji. It has a really retro feel, small size and a few unique features, like a built-in ND filter and a leaf shutter. I bought a used X100s, which was released in 2013, to bring along the X-T30 for our trip to Malaga this summer. Browsing through the photos from this summer shows that at least half was captured using that old camera.

The X100s

Here are some of the photos from Malaga:

My mind was completely blown. The feeling of the cameras, the colors, the film simulations (more on those in a future post) and the sheer fun of using these cameras ignited my interest once again. I switched the X100s for the newer X100f and use it almost daily. The X100f will get an article all of its own later this fall.

The X100f

This time I intend to take it more serious; learn how to really take good pictures, get better at composition, understand light and how it affects my pictures and share the results online.

That’s my journey as a photographer so far. Looking forward to the future 🙂

And finally, more glorious Fuji photos:


The Fuji brought back the retro, but in a final stab at proper retro, I once again loaded the aforementioned Canon AV-1 with a roll of Kentmere100 black & white film to see if the rising trend of shooting analog film was the way to go. The short answer is no, – it’s not. It takes too much time, I suck at manual focus and it will get really expensive the way I shoot, even when I shoot in “mindful” mode ;-). So this camera is for sale, the ad can be seen here. Still, it was fun to use that old camera again and below you can see the results.

Next post →


  1. Rune Sjølie

    Morsom lesning Thomas. Gått igjennom mange av de samme fasene som du vet, selv om jeg landet på sony FF og ikke Fujifilm (og er veldig fornøyd med det valget… som du sier så var det viktigste for meg DOF og low light) Vi får prøve å få til noen litt mer seriøse fototurer enn rundt på vestsiden 😉

    • Takk for at du orka lese alt og legge igjen en kommentar 🙂 Veldig klar for en mer seriøs fototur.

  2. Å man får lyst til å fotografere av slike artikler! Man trenger ikke mye utstyr, bare rett utstyr, eller hva?

    • Så flott at det inspirerer! Det er koselig – og det er faktisk litt av tanken bak det jeg driver på med, å inspirere. Angående utstyr; jeg brukte et 6 år gammelt kamera jeg kjøpte for 3500,- på Finn til å ta store deler av bildene på ferien vår i Malaga og var kjempefornøyd. Så ja, en trenger ikke mye utstyr bare en finner noe som passer for sitt bruk. Jeg har likevel gått litt over styr og har nok mer utstyr enn det jeg egentlig trenger. Og det er grunnen til at jeg stadig selger ting og har begynt å leie ut ting på, de tinga jeg ikke ser jeg kan selge med en gang.

  3. Chris Sorlie

    You have a very handsome family. Very nice photographs and a very interesting photographic journey!!! Did you sell the X-t3, X-t30 and just keep the X100F? I shot for years with a Panasonic F35. A bridge camera. I couldn’t afford to travel as we did and “do photography” with lenses, etc..
    Long story short – my son offered to loan me his X-t2 which I found too heavy. So he loaned my his Fuji X-70. We just got back from California/Mexico. I wasn’t sure if one focal length would work so I took the old Fz35 with the Fuji X-70, Virtually all of my photos were taken with the Fuji! So I’m going to buy my own. The Xh-1 is appealing as I do some video and the ibis is great. The weight isn’t. I’ve narrowed it down to the X-t30 or wait for the new X100V and buy an X100F if I don’t like the new model. I guess if you just kept your X100F I have my answer. As I’m turning 70 I find the minimalist nature of the X100F very appealing from a cost and weight viewpoint.
    Thanks for your article!

    • Thanks for your comments! I still own the X-T3, X-T30, and the X100f, but might sell the X-T30 down the line. I do like to have two bodies with me when I do more intense photoshoots, but I might sell it to finance some other camera in the future, like a X-T4 or X-H2. I do like the X100f for daily shooting, travel etc and it just becomes a different way of taking photos than using the X-T3. I’m working on an article about using the X-T3 and X-T30 in difficult light conditions and hopefully, it will be published this weekend, probably late Sunday.

Leave a Reply

Your email address will not be published. Required fields are marked *